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It’s a K-pop World

2022.02.28

When Matsumoto supermarket opened 20 years ago in my neighbourhood in Kyoto, the store played marching band music to perk up the customers.  It used to annoy me to no end because it was so loud. I’d shop in a hurry just to escape the noise. The other day though I heard a new type of music there.  It was the song “Dynamite” by BTS, but a poor, digitised copy that made it sound like an elementary school playing their keyboard harmonicas.  Even so, I recognized it as my university student daughter’s favourite K-pop dance song. It’s a lot of young people’s favourite song around the world because it is made of positive vibes, energy, hope and love – a feel-good song during the Coronavirus pandemic.  Why do so many people like BTS?

 

The K-pop superstars from South Korea are loved not just because of their music and dance videos. The Seoul government signed them up as tourism ambassadors as they are the most influential celebrities of Korea.  And the United Nations loves them too: BTS has raised $3.6 million dollars (¥404,113,000) since 2017 with the UN children’s agency, UNICEF, to fight violence, abuse and bullying and to promote self-esteem in young people. On September 20, 2021, BTS made a speech at the UN urging people to “choose kindness”.

 

The fans love their lyrics that inspire them to be positive and happy. The seven idols are unique because they are very upfront about mental health and their own personal struggles. In the 2016 album Agust D, member Suga talks about depression and self-hate. On the same album, “So Far Away” talks about pain and loneliness. On the 2014 album Skool Luv Affair, “Tomorrow” expresses the hardship of the young generation today and how they are afraid of tomorrow. And finally there are the songs “Answer: Love Myself”, “Not Today” and “On” that are healing to fans because they address self-doubt and encourage them to have more self-esteem.

 

For a K-pop band to be the messenger of goodwill and hope, they are extremely successful.  Their tour “Permission to Dance” in Los Angeles, California in December 2021 sold out with tickets being sold for thousands of dollars. It is no wonder that even a supermarket likes the idea of piping in their music to lift our spirits, capitalising on their positive energy that is truly global...and cool!

 

Photo credit Marcello Chagas@Pexels

 

 

Quiz

 

1. Why did the United Nations ask BTS to give a speech?

a) They are tourism ambassadors

b) They raised millions of dollars for UNICEF

c)  They believe in kindness

 

2. What issue for the young generation is BTS concerned with?

a) goodwill and hope

b) raising money for charity

c) mental health

 

3. Why did the supermarket choose to play a BTS song for its customers?

a) They can pipe in their music

b) They have positive energy

c) It is a digitised copy

 

Scroll down for answers































Answers

A1. b

A2. c

A3. b

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