Commissioned Programs

Sri Lanka Tourism Resources Improvement Project (TRIP)

Sri Lanka Tourism Resources Improvement Project (TRIP)

Background

In 2009, the 20 year civil war between the Sri Lankan government and the Liberation Tiger of Tamil Eelam (LTTE) ended. Since the ceasefire agreement signed in 2002, the number of tourists from overseas rose dramatically- 570,000 people- almost double the number in 2002. The tourism sector plays an important role for Sri Lanka's economic growth in terms of acquisition of foreign currency and the creation of employment opportunities. Thus the Ritsumeikan Trust was commissioned by the Ministry of Economic Development of Sri Lanka and conducted “Tourism Resources Improvement Project, TRIP” with JICA ODA loans from March 2011 till March 2013.

  • Faculty members of Sri Lanka Institute of Tourism and Hotel Management and Ritsumeikan Faculty members of Sri Lanka Institute of Tourism
    and Hotel Management and Ritsumeikan
  • Keynote Speech in Sri Lanka Keynote Speech in Sri Lanka

Project Overview

The aim of the TRIP project was to improve income level and alleviate poverty in Sri Lanka by increasing the number of tourists from overseas, especially from East Asia including Japan. We engaged in education, training and curriculum development for those who were involved in the tourism industry, and improvement of the Sri Lanka Institute of Tourism and Hotel Management (SLITHM) where those who want to work in the Tourism Industry, especially in the field of hotel management, are trained.

Country Democratic Socialist Republic of Sri Lanka
Target Group Sri Lanka Institute of Tourism and Hotel Management, teachers, those who are engaged in the tourism industry (hotel management, travel industry etc…)
Duration Phase 1 March 2011- May 2012
Phase 2 June 2012 – March 2013
Project Description
[Phase 1]
  1. Development of curriculum of major 11 fields of the SLITHM, instructor manuals, student handbooks including teaching methods and evaluation
  2. Training of the trainers by overseas experts at SLITHM (7 areas)
  3. Training of the Industry for those who are engaged in the tourism industry in Sri Lanka by overseas experts (4 areas)
  4. Advice on tourism policy, management, tourism resources development, community tourism development, introduction of Implementation of Tourism Information System
[Phase 2]
  1. Organizational supervision and Gap Analysis based on the UNWTO certification
  2. Development of National Vocational Qualification (NVQ) standards  and support for acquisition of certification
  3. Support for establishment of main divisions at SLITHM (Curriculum Development Unit, Career guidance and Counseling Unit, Quality Assurance Unit)
Contract amount Phase 1: 110,748,077 JPY
Phase 2: 39,901,600 JPY
Implementation Structure of the Project* Operational Office: Office of International Cooperation and Service, Ritsumeikan University
Project Director: Dr. Monte Cassim, Vice –Chancellor, Professor at College of Policy Science, The Ritsumeikan Trust
Project Coordinator: Dr. Cooper Malcolm, Professor of College of Asia Pacific Studies at the Asia Pacific University
[Phase 1 Project Team]
  • Ritsumeikan Asia Pacific University (APU)
  • Ritsumeikan University
  • Hong Kong Polytechnic University
  • Salzburg University of Applied Sciences
  • William Angliss Institute
  • Prince Hotel Group
  • Tsuruga Group
  • Tokyo Metropolitan University
  • Kyoto Traditional Cuisine KINOBU

* Titles in the operational structure are of during the project.