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Taking Insta Worthy Images (Part 2)

2023.09.25
Photo Credit: Author

Visual literacy has been defined “as a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media” (University of Birmingham, 2021, para. 6). When taking photographs, it is important to be aware of the visual elements of brightness, color, contrast, texture, and the human element (Reddy, 2022), and these elements are often referred to as focal points within an image. Knowing that the human eye is drawn to the effective use of these visual elements can help photographers make arresting images that tell a story, which communicate emotion (Reddy, 2022) and are Insta worthy. 

Let’s look at visual elements. Brightness is the overall lightness and darkness of an image. It conveys tone, mood, and atmosphere. Colors can convey a mood and catch a viewer’s attention. Have you ever noticed that red stands out in a photograph? That is because red is a warm color, and warm colors, including yellow and orange, are dominant ones. We see them before we see cooler colors, such as blue and green. Blue is a calming color, and I am always impressed when blue in a photograph has an ethereal quality to it. Fortunately, colors can complement each other. Pink and green are considered complementary colors because they are opposite each other on the color wheel, and in Figure 1, you can see how the pink lotus stands out against the green background. Contrast refers to a range of brightness in an image. (Please see Figure 2.) Various colors, shapes, and depth on the surface of an object describes texture. The pink lotus is also a good example of texture. Finally, including a human element in a photograph can help to convey a mood. The color of the ginko leaves on the asphalt and the texture of the moss that is on the wall communicate that it is autumn and conveys the mood that is depicted in Figure 3. The lines in the photograph help to draw the viewer’s eye to the human element - a solitary figure who is walking away from the camera. What kind of emotion does this photograph evoke in you? 

As you can see, the visual elements of a photograph can be used to convey a mood and/or tell a story. To learn about photography tips from a student who attends the University of Washington in Seattle, Washington, U. S. A., you can click on this link: https://www.youtube.com/watch?v=6Sn2LkSn80w 
Can you use these tips to take photos of Insta worthy subjects here on campus? Why not take a break from studying, take out your camera gear, invite your friends, and have some fun while you give it a try? Be sure to keep in mind that harsh shadows from the sun will create contrast when you photograph the tables and chairs you can see on campus at midday. If you find that this light is too harsh, you can photograph your friends in the shade. Can you use the light to photograph the texture in the foliage you can see? At what time of the day do you think your friends’ bodies will cast shadows on the walls of one of the buildings on campus? These are all things to think about as you work to improve your visual literacy to capture photos you and your friends will love and ones that are Insta worthy! 


References 

Reddy, S. (2022, Aug. 6). How to effectively communicate through photography. [Video]. YouTube. https://www.youtube.com/watch?v=Xx4vYgU_MBY 

University of Birmingham (2021, June 28). Visual literacy. https://libguides.bham.ac.uk/asc/visualliteracy

Questions:
1. What are the five visual elements that were discussed in this article?
2. Which two colors did the author say were complementary ones?
3. Which of the three photographs consists of a human element?


Scroll down ↓ for the answers




Answers:
1. Brightness, color, contrast, texture, and the human element.
2. Pink and green.
3. Figure 3.

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