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The Best Job in the World

2024.09.02

Photo Credit: Tom Fisk@pexels.com

 

 

What do you think is the best job? There actually existed a multi-award-winning campaign, “The Best Job in the World” in 2009. The Australian government launched the project globally. It offered a six-month dream job as a caretaker of the islands of the Great Barrier Reef, tasked with spreading the beauty of the islands via social media. Its goal was to raise Queensland’s international profile as an attractive holiday destination. The campaign predominantly targeted the international youth market in the UK, Europe, USA, New Zealand, South Pacific, Ireland and Nordic regions, South East Asia, China and South Korea, and of course, Japan. The campaign attracted unprecedented levels of global attention and saw about 35,000 applications submitted from over 200 countries.

 

The main location for this job was Hamilton Island. According to some travelling websites, Hamilton Island is one of Australia’s most desirable holiday destinations. It is the largest island in the Whitsundays, an archipelago of 74 scenic islands that make up just one part of the Great Barrier Reef. Luxury resorts, scuba diving, beautiful beaches and scenic flights – this is a place with remarkable beauty both above and beneath the water. It has a high reputation, suggesting that Hamilton Island just may be paradise. So, what is the job on the island actually like? As it is a caretaker, the person needs to do some chores. However, the main job is “enjoying the life on the island and the Great Barrier Reef.” For example, the person can visit nearby islands and enjoy marine sports like snorkeling or swimming. It is even fine if the person just lies on the beach, relaxing some of the time there. And the person posts pictures and videos via social media to showcase the charms to the rest of the world. That’s it. The government covers fees for such activities and they also offer the accommodation. The contract is for about six months, and you can earn around 15,000,000 yen! This is indeed a dream job, isn’t it? To apply for the job, all you need to do is create a short video (about one minute) for self-promotion. Out of 35,000 people applying, 16 final applicants, including one Japanese woman, were selected. In the end, a British man got the job.

 

During his six-month role, he visited almost 100 Queensland destinations, fielded more than 450 media interviews, posted more than 60 blogs and generated 2,000 photos, 47 video diaries and more than 1,000 tweets. According to his interview, he did enjoy his life on the island, engaging in various activities every day. The job was indeed the “best” job for him. The campaign increased international awareness of the islands of the Great Barrier Reef and delivered more than $430 million in estimated global public relations value thanks to global news coverage and an 8th place ranking on the list of the world's top 50 PR stunts of all time. If there is such a campaign again, would you like to apply for it?

 

 

Blog Quiz

True or False?

Q1. Only Australian residents could apply for this job.

Q2. The main job was to enjoy life on the island.

Q3. This job contributed a lot to tourism in Queensland.

 

 

Scroll down to see the answers below.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Answers:

1.         F

2.         F

3.         T

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