OYAMA, Shinji


Cultural Studies, Media studies, Creative/Cultural Industries Studies: Critical Brand Studies

Research Topic

My research interests include media and cultural studies, brand and branding, , new media, creative/cultural industries and cultural globalization. I am particularly interested in theorizing these issues in Japanese and East Asian context and from 'post Birmingham' media and cultural studies perspective. My interest and approach to research stems from and is informed by my experience of working in a global advertising agency and subsequent involvement in a couple of Internet start-ups in New York and Tokyo.